Here’s how the project actually pans out: Until then, use the handful of dashboards that analyze less than 1% of data we collect.The mindset that it’s not prevents companies from being truly data driven. Here’s what I don’t understand about that statement: If the data is so messy that it’s useless, why are you using it to run a company?Ĭlearly, the data must be worth something. When we start talking about that, ops and analytics teams consistently tell us they have a garbage in, garbage out problem. We go beyond the top layer of data to find insights in the iceberg. Having worked with customers ranging from hyper-growth startups to Fortune 500 companies, I can tell you every company says their CRM and marketing data is a complete mess.įalkon is a revenue analytics platform that reasons over this data, so hygiene comes up a lot.
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